For its launch event, Scale Up organized mini-talks on commercial photography, the art of video marketing, and digital marketing. Chartered Public Accountant Ms. Loribel Mercado, spoke on the available grants for small and medium enterprises, such as the Canada Digital Adoption Program and the Boost your Business Technology Grant, geared towards helping companies improve their online presence. The program ended with a presentation on the Scale Up business model. Attendees included Filipino-Canadian entrepreneurs whose businesses ranged from food products to art to real estate.
In her opening remarks, Consul General Magno recognized how the internet has revolutionized the way businesses market themselves and noted that even the Philippine Consulate General has had to resort to some form of digital strategy to better reach its targeted audience and meet its public diplomacy goals. In supporting the grand opening, she said that the Consulate was helping both new Fil-Can businesses, like Scale Up, to establish its roots in the business world, as well as existing ones reach their full potential by connecting them with companies whose business model is designed to help them grow.END
